Advertising servicesPay for results
Audit Google Ads lead quality for a cleaning business
Project brief
We need a practical Google Ads audit for a local cleaning service. The goal is to find wasted spend, improve lead quality and show what should be fixed first.
Review campaign structure, ad groups, keywords and match types, search terms and negatives, bidding, budgets, locations, audiences, ads/assets and Quality Scores. Check conversion tracking and review the landing pages. The output should connect each recommendation to account data and include a prioritised action list. This brief is for the audit only; campaign changes and ongoing management are separate.
Deliverables & acceptance
What you'll deliver
- Google Ads audit, prioritised issue list and concise walkthrough of the findings.
What the result must meet
- The audit covers the agreed campaigns and identifies search-term waste, tracking status and lead-quality issues using dated account evidence.
- Recommendations are ordered by impact and effort, with specific next actions rather than generic best practices.